I stumbled on this article in an industry trade journal while doing some research. I think it’s interesting how DFA has grown so rapidly by simply being the best – not marketing, not pounding the pavement – just being the best at what they do in their niche.
I’ve worked with DFA now (I use their funds in my client portfolios) for 9 years. I’ve been absolutely thrilled with their product offering and their ability to meet my client needs. While they’re very slow to change – you can be sure that if they do change ANYTHING – it’s for the better (for example adding the new DFA Commodities Fund last fall).
The article talks about how DFA only takes 14% of advisors who apply to have access to their funds. Many of you probably don’t know, but DFA is highly exclusive. A registered investment advisor like REDROCK WEALTH MANAGEMENT must go through a process of discussing with them your business model and investment philosophy as well as sit through a weekend introductory course. The course is quite good as well!
Even after being approved by DFA, the training and materials they put together are off the charts good. When I say my firm as institutional resources at it’s fingertips – I really do! A phone call away and DFA is there to help with client portfolio investment planning questions and the like.
It’s a great company – and I don’t see ever changing away from DFA! Plus – an added benefit for me is when I get solicited (which happens almost daily by industry salespeople) all I have to say is “I’m a DFA financial advisor” and the conversation stops cold in it’s tracks, because anyone in the industry knows that if you’re DFA – you’re DFA all the way!
Here’s the article DFA Financial Advisors – Tough to get in “the club”
