Overconfidence Continued – Don’t Make These Mistakes!

August 26th, 2010

More on overconfidence and how it can negatively affect investment decisions and your financial planning success.  Did you know that:

  1. 19% of people think they belong to the richest 1% of U.S. households
  2. 82% of people say they are in the top 30% of safe drivers
  3. 80% of students think they will finish in the top half of their class
  4. When asked to make a prediction at the 98% confidence level, people are right only 60-70% of the time
  5. 68% of lawyers in civil cases believe that their side will prevail
  6. Doctors consistently overestimate their ability to detect certain diseases
  7. 81% of new business owners think their business has at least a 70% chance of success, but only 39% think any business like theirs would be likely to succeed
  8. Graduate students were asked to estimate the time it would take them to finish their thesis under three scenarios: best case, expected, and worst case. The average guesses were 27.4 days, 33.9 days, and 48.6 days, respectively. The actual average turned out to be 55.5 days.
  9. Mutual fund managers, analysts, and business executives at a conference were asked to write down how much money they would have at retirement and how much the average person in the room would have. The average figures were $5 million and $2.6 million, respectively. The professor who asked the question said that, regardless of the audience, the ratio is always approximately 2:1
  10. 86% of Harvard Business School classmates say they are better looking than their classmates

How can so many people think they’re better than average or more likely to succeed? It’s clearly innate in our psyche to feel we are superior, I don’t feel this is something we choose, but we’re born with.  It also is likely the reason that the United States (being the melting pot that it is) has been so successful as a young country – we have the most people from differing cultures all bringing certain sets of beliefs and paradigms to the table – the overconfidence factor being one of them!

Don’t fool yourself with overconfidence. You may think you can beat the next guy’s performance and outperform the mutual fund manager or pick the right stock – but in the end, overconfidence can far more easily destroy the longevity and success of your investment and financial plan!

The statistics above are courtesy of a T 2 Partners report from 2005.  I would venture to guess, the average degree of overconfidence may have slipped slightly since the recent bear market proved undeniably that overconfidence can lead to disastrous results.

Behavioral Finance – Mental Mistakes: Overconfidence!

August 23rd, 2010

In my research on behavioral finance I’ve come across quite a few interesting tidbits of information.  One of them is a presentation by another investment management firm from about 5 years ago, yet the information remains relevant in today’s economy.

The presentation goes on to list some very common investor mistakes, the first being obvious and blunt – OVERCONFIDENCE! In my career I’ve seen this time and time again to a client/prospective client’s detriment.  It’s innate in our psyche to think we have that “extra edge” of knowledge or foresight – that X factor so to speak.  This edge will help us make the best investment decisions and beat the averages.

Take for example, I had one client who didn’t survive the bear market with anything close to what I would call success.  He initially took too much risk AGAINST my recommendations (I had him initial every spot in the Investment Policy to illustrate it was not my recommendation) when I started working for him in 2006.  I recommended a balanced portfolio, broadly diversified, and matched with AAA rated short to intermediate term municipal bonds and a structured re-balancing program.  He was too drawn in by the allure of past performance, and emphatically insisted on a 100% equity portfolio (and coincidentally he insisted on KEEPING his JUNK MUNICIPAL BONDS which he brought over).

We did fine in the equity portfolio through 2007, only to find substantial losses in the bear market of 2008.  Every quarter as I reviewed his portfolio I requested he let me reduce his risk exposure and put his portfolio back in line with his financial situation.  He refused (overconfidence).  He insisted on remaining 100% equity to the tune of a loss in 2008 in the high 30% range (the S&P was down 38%, and considering we had international equities also which did much worse his losses weren’t all that horrible compared to the benchmarks).

In comes my “bad investor behavior” indicator.  Sure enough, March of 2009 he becomes supremely confident that the market is going to drop even further.  If you don’t remember – March of 2009 was the bottom of the recent bear market.  My “bad investor behavior” indicator hits again!  He requested I sell out his entire equity portfolio in March of 2009 – I did per his wishes.  He subsequently pulled his account (thank goodness).

When he transferred out, some of his junk bonds were in GM, and worth about 15% to 20% of their initial par value (which he paid years before working with me).  His junk bond funds were also down substantially.  He insisted on holding these positions (overconfidence) because he was certain the yields would remain attractive (while ignoring my advice that the principal value could be hit far worse than the interest rate bump from the junk bond status).

His overconfidence in the bull market of the mid 2000′s led to poor investment decisions in the bear market of 2008, and an even more devastating decision in March of 2009.  I still don’t understand why investors hire advisors and don’t let the advisor (assuming it’s a quality advisor) do their job.

The moral of the story is overconfidence is buried within our minds.  We constantly feel the ability to outperform, outproduce, outguess the next guy.  Overconfidence leads to bad investment decisions, which can cost you a lifetime of financial distress!

What You MUST Know About Your Financial Advisor NOW!

August 18th, 2010

For a full disclosure of Red Rock Wealth Management, LLC and our financial, retirement and investment planning firm – please follow this link.

The fact is there are a dizzying array of financial advisor firms and services available today.  Choosing the WRONG financial advisor can cost you your retirement security and personal wealth.  Choosing the RIGHT financial advisor has never been more difficult however…

The choice has been more muddled even more with the discussions of a Fiduciary standard floating around the CERTIFIED FINANCIAL PLANNER Board of Standards AND Congress.  If you’re unsure in the slightest that you have the right advisor for you, please take a moment to sign up for:

WALL STREET EXPOSED:

What you MUST know about your financial advisor now
- a 7 part email series

You can find the easy email box on the bottom right of every page of this website.  Spend about 5 minutes a day for a week to get a GREAT handle on what really goes on behind the scenes in the financial services industry!

Las Vegas Real Estate Market

August 17th, 2010

According to the MLS from July 2010:

  • Home Sales grew to 4235
  • Forclosed and short sale properties were up substantially
  • Home prices per square foot continued to flounder around $77 (the price per sq. foot roughly a little over a year ago)
  • Short Sales averaged $74 per square foot, and foreclosure homes averaged $69 per square foot
  • 63% of all listings in the MLS are foreclosures or short sales

While it’s nice the price per square foot of homes sold has leveled off relatively speaking, and home sales overall are up a bit – the number of homes on the market now have increased from their lows, meaning continued pressure on prices.  With Nevada having the highest unemployment rate in the nation, it’s anyone’s guess as to when we’ll see any substantial and sustained recovery in the real estate market.

But it’s not all doom and gloom.  For those considering purchasing a home here in Las Vegas, you’re in a prime position!  Interest rates are at incredible lows – the lowest in decades – and may stay low for some time as the Fed still shows concern over the rather anemic economic recovery (if you could call it a recovery!).  It’s almost unheard of to get a 30 year fixed rate at roughly 4% – and I would venture to guess no one would have predicted these rates a decade ago!

Home values are also a bonus if you’re a buyer!  We haven’t seen prices in this range in nearly a decade.  Talk about buying low!!!  Will it go lower?  I wouldn’t being to offer a guess, that would be like timing the market and is pure conjecture.  But, in the scheme of things, rates are low and prices are as well – it’s a great time to be a buyer with a long term perspective!

DALBAR Study Shows Abysmal Investor Behavior

August 8th, 2010

A recent study by DALBAR showed investors on average have a very strong track record, unfortunately it’s a track record of making the wrong investment decisions at the wrong time!

For the period ending 12/31/2009, the S&P 500 returned 8.10% for the last 20 years (the 1990′s and 2000′s). One would think just simply buying and holding growth equities would have been what most investors did, as it was obviously the smart course of action.

Unfortunately though, investor “mis” behavior costs dearly… The average growth equity investor just barely beat inflation (2.8%) with an annualized return of only 3.17%!

What can we attribute this substantial underperformance to? Investors behaving badly to put it simply. The fact is in 15 years I’ve seen over and over those invested in growth equities sell low and buy high when left to their own devices.

It’s almost uncanny how I get a strong sense in a downtrending market that we’re about to turn upwards – I call it my “bad behavior indicator” (I’ll have to think of a better name). I get this sense when over a short time period, say a week or two, I get a few calls from concerned clients thinking “it’s different this time”, or “things just don’t look good, this (insert the crisis du jour here) is going to (insert negative effects)”.

On average my clients are more grounded and less reactive to fear and greed than the average investor due to the education process we go through together. I know that if my “grounded & educated” clients are feeling uneasy (as illustrated by the concern), it must be close to a short term bottom. It’s been a pretty consistent and accurate indicator over a 15 year career.

Ironically the same indicator works in the opposite direction also. In uptrend markets, when clients call feeling confident and wanting to be MORE aggressive, its usually a short term market topping signal. Further evidence of people making poor investment decisions cost themselves money when not held to a consistent and stable longer term investment strategy.

To TIPS or not to TIPS – The Treasury Inflation Protected Securities (TIPS)

June 5th, 2010

Treasury Inflation Protected Securities (known as TIPS), are inflation indexed bonds issued by the US Government. But what do they really offer you as an investor and how exactly do they work???

First of all, there’s a lot of angst regarding future inflationary expectations.  After all – it’s a normal concern with the government deficit exploding to unfathomable proportions on a minute by minute basis (not to mention interest rates overall are at historically low levels, and when rates revert to the statistical mean inflation is a likely counterpart to that occurrence).

TIPS can be purchased direct from the US government through the treasury, a bank, broker or dealer – or most preferably through a low cost index fund such as DFA Inflation Protected Securities.  Individual TIPS are purchased according to an auction process, where you can either accept whatever yield is determined at the auction or set a minimum yield you’re willing to accept (in which case you may or may not end up purchasing the TIPS if your yield expectations aren’t met).

TIPS come in 5, 10, and 30 year maturities and are bought in increments of $100. The return of principal AND ongoing interest payments depend on the TIPS principal value adjustment for the consumer price index (the CPI which is the most commonly used measure of inflation).  The coupon payment however, is a constant and stays the same for the life of the security.

With the underlying TIPS unit value fluctuating based on the CPI, each coupon payment interest rate fluctuates (fixed dollar payment divided by a fluctuating par value equals a floating interest rate).  So while the principal value fluctuates, the interest rate is fixed. This is how the holder is protected from inflationary pressures.  If inflation goes up, the underlying par value increases along with it.

As with the majority of US Government debt obligations, TIPS pay their coupon semi-annually.  The index for measuring the inflation rate is the non-seasonally adjusted U.S. City Average All Items Consumer Price Index for All Urban Consumers (CPI-U), published monthly by the Bureau of Labor Statistics (BLS).

In what situations would TIPS be a viable option for your investment portfolio? Consider for example you feel inflation will rise over the next five years.  If you were to invest in a portfolio of TIPS, as inflation occurs the principal value of the TIPS rises to compensate you for the inflationary pressure.  Your coupon payment remains the same, but your TIPS principal investment is worth more.

Now let’s look at the opposite of inflation – deflationary pressures.  Should deflation occur, your principal value would drop.  TIPS do have a backstop for deflation however.  The TIPS maturity value payment is the greater of $100 per TIPS unit, or the adjusted current value at that time.

Treasury auctions vary by security type and date, and it’s challenging to find relevant samples for different types of issue.  However here’s some real life examples of TIPS and regular 5 year treasury notes for comparison.

In a recent TIPS auction on April 26th, 2010, 5 year TIPS were priced at 99.767648 (or $99.77 per $100 par value TIPS security) with a rate of .50%.  On the same day, the 5 year treasury note yield was sitting right at 2.6%.  In this case, the regular 5 year treasury note is yielding roughly 5 times as much as the 5 year TIPS.  Seems like a lot to give up for some inflation protection doesn’t it?  The wide disparity in yield is primarily due to investor expectations of inflationary pressure (investors are willing to accept a lower interest rate for the inflation protection).

There is an upside however.  Let’s look at a similar 5 year TIPS security issued last year on 4/15/2009.  It was issued at $100.11 for each $100 TIPS and a rate of 1.25%.  At the same time the normal 5 year treasury note yield was at 1.71% – not nearly the spread of the first noted TIPS example.  That same treasury note issue today (June 5th, 2010) is indexed at 1.02858 or each TIPS is worth $102.86.

A 5 year treasury note issued on April 30, 2009 (as close as possible to the last TIPS example) priced at 99.691687 ($996.91 per $1,000 maturity par value) and yielded 1.875%.  Today through TD Ameritrade where I custody client assets, that same 5 year note is priced at 101.188 ($1,011.88 per $1,000 maturity par value).

The roughly one year old 5 year treasury note has earned a return of the coupon payment (two payments at $9.375 each plus some accrued interest which we’re discounting for this example), plus an increase in principal of $14.97 which equates to a 3.37% return.  For comparison, the closest issued TIPS issue from April 15, 2009 has garnered a return of two coupon payments (I’m using 10 TIPS to bring this example to parity with the $1,000 par value treasury note) of $6.25, and experienced an increase in value of $27.48 for a comparative return of 3.99%.  In this example the TIPS outperforms the treasury note by a reasonable margin.

Granted, these examples aren’t perfect, but they’re close enough for illustrative purposes on TIPS calculations and values compared to treasury note calculations and values.

There are downsides to TIPS however – one being taxes.  Should the principal value rise with inflation in a given year you’re taxed on the growth (which is NOT distributed, it’s only on paper) as if it were income. This creates somewhat of a phantom income tax – you don’t actually receive the money, but you’re taxed as if you did!  The upside of this is you establish a new basis in the security and won’t be taxed on it again, and in fact if deflation occurs may have a loss to put on your tax return.  Of course, don’t take my word for it – please consult your tax advisor.

In addition to the tax issue, there’s also political risk associated with the US Government (the rules can change – after all the rules change all the time!) in addition to the fact that the government calculates the CPI (who’s to say they’ve got their calculations right!).

While TIPS are great for some investors, they’re not right for everyone, and certainly not right for an entire (or even a majority of) portfolio.  However, should inflation pick up from these historically low levels over the next five years, the TIPS should comparatively do just fine compared to the regular 5 year treasury notes.

With all of the TIPS calculations noted above, still one of the best ways to hedge inflation is with a diversified portfolio of passive investment assets such as Dimensional Fund Advisors (DFA Funds), and other exchange traded funds (ETF’s).  Red Rock Wealth Management portfolios provide a substantial amount of NON-dollar denominated assets.  The portfolio philosophy invests in over 8,000 stocks in over 40 countries.  In addition, many US based companies hold non-dollar assets as well, and the Red Rock Wealth Management portfolio philosophy also holds other tangible assets the government can’t “print” – such as gold, oil, and timber.

Consider adding TIPS to your portfolio for a component of inflation protection, just make sure you fully understand all of the positive AND negative aspects of TIPS!

Doom and Gloom vs. Irrational Exuberance

May 4th, 2010

For starters, it’s been a while since my last post as I had some minor “fix me up” shoulder surgery a few weeks back.  The mobility limitation has kept my computer time to a minimum and reserved almost solely for client needs.  I’m happy to report however, all is healing nicely and I should have a normal shoulder in a few months.  While it was a tough decision to make (having the surgery), it was an easy one as it’s little league season, and one thing I truly love is playing ball with my boys.  The shoulder was preventing me from enjoying it – so it will be well worth it when all is said and done!

Which brings me to the purpose of my post.  In 15 years as a financial advisor, and 5 years owning and serving client needs through my own registered investment advisor firm Red Rock Wealth Management, I’ve never seen or heard so many varying views on where we go from here in the markets.

Typically, the majority of clients and prospective clients will feel somewhat strongly one way or the other – either doom and gloom or irrational exuberance (as Bernanke’s predecessor Greenspan liked to call it!).  It’s unusual this go around however.  It’s a very mixed, almost confused bag of bull vs. bear sentiment.

In my Q1 and Q2 financial planning and investment reviews I’ve found that just like the talking heads on CNBC, NO ONE KNOWS!  For every client that’s a bull, there’s a prospective client that’s a bear and a few scattered in between.  Everyone has a guess, or a gut feel, but are you willing to bank on it?

As I’ve said consistently throughout every related post – there is NO telling where the markets go in the short term.  Trying to outguess the markets is what I consider to be a fool’s game with no good possible outcomes other than statistical luck!

What I do feel confident in saying is the planning, combined with a low-cost low-turnover properly diversified, passively managed and consistently re-balanced portfolio is the only path to consistency in financial planning over long periods of time.  In every study I’ve done over the years, the re-balancing procedures add value by reducing portfolio volatility and increasing returns through a forced program of selling outperforming assets little by little and buying under-performing assets little by little.  Isn’t it great to know that your planning forces you to consistently buy low and sell high over long periods of time?

So, now may be the time to put the blinders on.  The markets have had an AMAZING, in fact nothing short of STELLAR run for over a year now without so much as a reasonably noticeable pullback.  Markets don’t go straight up, and don’t go straight down.  We’ll see pullbacks, and it will provide opportunities to re-balance.

So if the 200 pt. market drops make you nervous, remember – YOU DON’T OWN the Dow Jones, or the S&P.  You own (or should own if you’re not a Red Rock client) a broadly diversified portfolio of highly non-correlative assets (for example gold is up today while equities are down).  You also own bonds to provide a measure of conservative investing and income generation in your portfolio.

So if it’s nerve wracking to watch, put the blinders on and remember your plan is well constructed for long term success – not short term speculation!  If your concerns are relative to a change in your financial situation – give me a call and we’ll schedule a meeting to discuss and review any adjustments which need to be made.

Is There Alpha In Norway? Manager Added Value vs. Passive Investing

March 26th, 2010

Alpha is the ability for an investment manager – for example a mutual fund manager – to add value over and above what the index alone can do performance-wise.  As a passive investment manager and financial advisor, I don’t believe in Alpha.  In fact, if anything, investment fund managers DETRACT from portfolio performance on average by a substantial amount.  Passive investing simply means we’ll accept the broad market returns rather than trying to “beat” or “time” the markets, which statistically speaking can’t be done with any consistency or reliability.

Here’s Weston’s Article:

Is There Alpha in Norway?

Norwegians have a well-deserved reputation for sound stewardship of their substantial oil wealth, and based on a recent study, they may become further noted for making a significant contribution to the active vs. passive investment debate.

Funded by severance taxes and income from a 67% ownership stake in energy giant Statoil, a government-run petroleum fund (now known as the Government Pension Fund — Global) was first capitalized in 1996 and has become one of the world’s largest sovereign wealth funds, with over NOK 2.5 trillion in assets ($430 billion) as of September 30, 2009. The value of the fund exceeds NOK 1 million per Norwegian household, and the government has given a great deal of thought to the best way to manage this store of wealth for future generations.

The Norwegian Ministry of Finance determines the general investment strategy as well as ethical guidelines for “promoting good governance and safeguarding environmental and social concerns.” Norges Bank Investment Management, an affiliate of the Norwegian central bank, carries out the investment mandate using a combination of internal staff and external active money managers. Equity investments were first authorized in 1998, and the current asset allocation target is 60% equity (diversified across 46 countries) and 40% fixed income.

The fund is an unusually sophisticated market participant. With no current distribution requirements and a time horizon measured in generations, the fund is the quintessential patient investor, and with its ample resources, it can afford to hire the best and brightest managers the world has to offer. The fund devotes considerable effort to the process of hiring external money managers, seeking out not just successful organizations but specific individuals within those organizations with desirable characteristics. Combined with the traditional Scandinavian virtues of thrift and thoughtful analysis, the fund appears well-positioned to achieve its ambition, as described by the Ministry of Finance, “to be the best managed fund in the world.”

Following a disappointing performance in both absolute and relative terms in 2008 (the fund fell 23.3% for the year, trailing its benchmark by 337 basis points) the Ministry of Finance engaged an international team of experts to “evaluate the experiences in active management in Norges Bank.” The resulting 220-page report by Andrew Ang (Columbia Business School), William N. Goetzmann (Yale School of Management), and Stephen M. Schaefer (London Business School) provides an unusually detailed examination of an institution’s investment experience for more than eleven years, and the Ministry of Finance deserves credit for encouraging such a detailed independent investigation.

The conclusion? The authors’ “key finding” is that despite having an internal staff of 249 and hiring hundreds of external money managers, “to a first approximation, the Fund is actually not an actively managed portfolio” (Ang, Goetzmann, and Schafer 2009). Echoing an earlier performance study by Brinson, Hood, and Beebower (1986), they find that the Fund’s results are almost entirely explained by exposure to systematic risk factors rather than active management bets. “By far the most important influence on the performance of the Fund”, the authors say, “is the choice of benchmark. This accounts for over 99% of the total variance of the Fund’s returns so the contribution of active returns to the overall Fund performance has been small. However, a significant fraction of even the small component of total Fund returns represented by active returns is explained by exposure to a limited number of common factors. The overall behavior of the Fund is therefore very similar to an index fund with a small overlay of exposures to systematic factors such as credit, value-growth, liquidity, volatility, etc.”

Based on their finding that the average active return from January 1998 to September 2009 was statistically indistinguishable from zero, the authors suggest that the fund could benefit by targeting various risk factors more explicitly and taking advantage of the fund’s unusually long time horizon to earn appropriate returns as compensation for risks that other investors might be unable or unwilling to bear.

Norges Bank Investment Management has responded with a defense of their approach, and it remains to be seen if the report precipitates any significant changes in the overall strategy. Regardless of what the Ministry of Finance decides to do, the exercise provides a compelling illustration of the challenge facing investors in seeking to outperform markets, and, if nothing else, we now have a new standard by which such efforts should be evaluated and impressive documentation that “structure explains performance.”

Andrew Ang, William N. Goetzmann, and Stephen M. Schafer, “Evaluation of Active Management of the Norwegian Government Pension Fund — Global,” (research paper, December 2009).

Gary P. Brinson, L. Randolph Hood, and Gilbert L. Beebower, “Determinants of Portfolio Performance,”, Financial Analysts Journal, 42, no. 4 (July/August 1986): 39-44.

The research paper “Evaluation of Active Management of the Norwegian Government Pension Fund — Global” is available at The Norwegian Ministry of Finance website www.regjeringen.no (accessed February 22, 2010).

Financial Advisor Due Diligence – FADD Certification Press Release

March 17th, 2010

FOR IMMEDIATE RELEASE

Greg Phelps, CFP®, CLU®, AAMS Has Been FADD Certified By Paladin Registry

Las Vegas, Nevada, Wednesday, March 17, 2010 Paladin announced that Greg Phelps has successfully completed the Registry’s Financial Advisor Due Diligence (FADD) background checking process and has been authorized to use of its FADD Certified designation.

Paladin Registry (www.paladinregistry.com) is an independent company that has been providing information services to investors since 2003: Paladin screens financial advisors, rates their qualifications, documents their credentials, ethics, and business practices, and certifies the accuracy of specific information in their professional profiles.

Jack Waymire, Paladin founder and author of the highly regarded book Who’s Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor (ISBN0471476994) said “Paladin’s FADD service solves a major problem for investors when they review claims that are made by financial advisors who want to sell them investment products and services. Since most of the information comes to them in the form of sales pitches, they have no written record of what was said to convince them to buy from particular advisors. More importantly, they have no way of knowing if the advisors’ claims are true.”

Waymire went on to say, “Very few investors ask advisors to document their claims when they interview them. Even fewer are willing to take the time to validate the advisors’ background data. Unfortunately, advisors know this about investors so some take advantage of the situation by making exaggerated claims so they sound more competent and ethical than they really are.”

Paladin’s FADD service solves this problem by conducting background checks and validating claims that advisors make about their credentials and compliance records. For example, FADD reviews advisor experience, education, certifications, compliance records, licensing, and registrations. Consequently, investors can select advisors with greater confidence because they know key data has been checked by an independent third party.

ABOUT PALADIN REGISTRY
Paladin is an information services company that provides free public services to investors. Our principal services help investors find pre-screened, five star rated professionals, and review data for their credentials, ethics, and business practices.
Visit Paladin’s website at www.paladinregistry.com for additional information.

ABOUT GREG PHELPS, CFP®, CLU®, AAMS
Greg Phelps has been providing wealth management services in the southwest for over 15 years. He has earned several industry certifications and designations including the  CERTIFIED FINANCIAL PLANNER™ designation, Chartered Life Underwriter designation, and the Accredited Asset Management Specialist designation.  Greg’s an active member of the National Association of Personal Financial Advisors, the country’s pre-eminent association of Fee-Only financial advisors.  Greg has also achieved a Five Star quality rating and FADD Certification from the Paladin Registry. Visit Greg’s website at www.redrockwealth.com for additional information.

KEY CONTACT
Greg Phelps, CFP®, CLU, AAMS
President & Financial Advisor
Red Rock Wealth Management, LLC
6817 So. Eastern Ave. Ste. 101
Las Vegas, NV 89119

(702) 987-1607 – Office
(866) 850-0922 – Fax

www.redrockwealth.com

Paladin Registry FADD Certified

Paladin Registry FADD Certified

SBCA 2009 Best of Business Award – Another Industry Sham!

March 16th, 2010

Great news (serious sarcasm intended!), my firm has just won an award! Just like the Shiny SilverStar Analytics “Super Special Advisor” award (which does really exist under a slightly different name), another sham marketing tool is being pitched to, and promoted by, financial advisor firms.  This industry is wrought with deception, it’s no wonder the average investor has zero confidence in their financial advisor or advisory firm!

Here’s the award I won (notice they don’t even have my current business name correct, it was changed a year ago!):

(What a complete joke)

(What a complete joke)

Congratulations Red Rock Private Wealth Consulting LLC ,

The Small Business Commerce Association (SBCA) is pleased to announce that Red Rock Private Wealth Consulting LLC has been selected for the 2009 Best of Business Award in the Financial consultant category.

The SBCA Best of Business Award Program recognizes the best of small businesses throughout the country. Using federal, state, city & county government data and other research the SBCA selection committee chooses the award winners that are believed to have demonstrated what makes small businesses a vital part of the American economy. Award winners are a valuable asset to their community and exemplify what makes small businesses great.

A copy of your press release is available on the SBCA awards website listed below. SBCA herby grants Red Rock Private Wealth Consulting LLC a non-exclusive, revocable, license to use, copy, publish, stream, publicly display, reformat, excerpt, and distribute  this press release. If you desire, a 2009 Best of Business Award has been designed for your place of business and can be obtained by pressing the receive awards tab while retrieving your press release from the SBCA awards website. Additionally, a Web Logo proclaiming your 2009 Best of Business Award selection can be obtained through our website as well.

As an award winner, you have been assigned the following award code: ZKPSKK.

This code may be used to redeem your award benefits by entering it into the SBCA Awards Claim page.  Or, alternatively, you may use the following link:

https://www.insertboguslinktobogusawardhere.com

Once again, congratulations on your selection and we wish you the best of luck in the future.

Sincerely,

The SBCA Selection Committee

(Don't these companies really make their marketing look legitimate?)

(Don't these companies really make their marketing look legitimate?)

This email contains special information intended only for the owners or operators of Red Rock Private Wealth Consulting LLC. To prevent further notifications and advertisements, please follow the steps outlined below. If you no longer wish to receive our emails please use the following link:

http://www.smallbusinesscommerceassociation.org/optout.aspx

Or, you may send an Opt-Out request to the following address:

Attn: Compliance Manager
Small Business Commerce Association
548 Market St # 35785
San Francisco, CA 94104, USA

There you have it, another completely meaningless designation/credential/award in  the financial services industry. Further proof, that you can’t always believe what your financial advisor is promoting or marketing to confuse and deceive the investing public!